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construction - chapman and chapman

construction - chapman and chapman
Case Study:
Maintenance Contractor

Chapman & Chapman acted as an interim management resource for a £150 million turnover national maintenance business. The client wanted a focused attack on its target markets to accelerate its sales drive and to determine opportunities that could be converted into sales in the next financial year.

 


Work Scope:

  • analysis of over 1,000 companies to determine their ‘fit’ with the client’s customer profile involving internet research, analysis of annual report & accounts and contact through Companies House

  • Over 2,000 telesales calls to determine key decision makers and contact information

  • Appointment generation for Field Sales Team and occasional attendance to present client company and gather further information on behalf of client

  • All target company information collated onto Microsoft Excel spreadsheet then transposed onto database and given to client as a CD at project completion

  • Client feedback reports “already quoting and secured business as a result of project."




   
 
© Chapman & Chapman 2006