Case Study: Inspace Maintain

Chapman & Chapman acted as an interim management resource for a £150 million turnover national maintenance business. The client wanted a focused attack on its target markets to accelerate its sales drive and to determine opportunities that could be converted into sales in the next financial year.

Work Scope:

Analysis of over 1,000 companies to determine their ‘fit’ with the client’s customer profile involving internet research, analysis of annual report & accounts and contact through Companies House.

Over 2,000 telesales calls to determine key decision makers and contact information.

Appointment generation for Field Sales Team and occasional attendance to present client company and gather further information on behalf of client.

All target company information collated onto Microsoft Excel spreadsheet then transposed onto database and given to client as a CD at project completion.

Client feedback reports “already quoting and secured business as a result of project."