AOC London


A refurbishment main contractor of 40 years trading that creates new environments, adapts interiors, restores heritage buildings and transforms spaces.

We were appointed by AOC London as they prepared to move from their Essex headquarters to Monument in the City of London. Our first project involved managing their communications strategy, as a lead sponsor, for a major property exhibition with nearly 1,000 delegates attending.

AOC London
AOC London

Insight

We started working with AOC at a very busy time. There was the office move, the exhibition and a new website already underway – all compressed within a three-month period. There was a clear need for perspective and focus, particularly when it came to meeting sales and marketing objectives.

Strategy

Providing the clarity AOC needed involved reviewing the overall brand and website and aligning its look, feel and key messages with the professional expectations of our industry. We also developed corporate identity and development guidelines and a suite of branding collateral to help keep AOC consistently on-brand and visible in this highly competitive arena. With all this in place, we introduced AOC to high-level contacts, networking groups specific to their target project and supported their sales efforts with properly structured sales and marketing account management.

AOC London

Results

A structured and board-approved tactical plan, focused marketing communications activity, a suite of beautifully designed corporate materials, a defined and now progressing business development strategy and, as reported in January 2017, over £10 million worth of new enquiries and growing. Our working relationship continues to develop and we are now working closely with AOC on the development of a strategy to accelerate growth in the London construction market.