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  • Sarah Chapman

    Live event increasingly important to B2B marketers

    Digital marketing has brought plenty of benefits, providing businesses with more opportunities to engage with their customers and reach a wider audience. But…

    Sarah Chapman

    Make sales and marketing alignment a priority

    According to research by Hubspot, misalignment between marketing and sales costs a staggering $1 trillion a year, as a result of decreased sales…

    How is AI transforming B2B marketing?

    All B2B marketers want to improve the effectiveness of their campaigns, improve their targeting and help grow their business. But could AI help…

    Sarah Chapman

    Give your career a boost in 2018 with training and development

    Fresh into the new year, did you manage to achieve all you set out to in 2018 or are there areas you’d like…

    Sarah Chapman

    Does your business understand the importance of marketing?

    Marketing enables businesses to develop and enhance relationships with clients, directly impacting profitability and sales. But does your company understand and value the…

    Sarah Chapman
    Sarah Chapman

    The role design plays in creating a strong brand

    The term “brand” has to be one of the most-used words in the marketing world. But what do we actually mean when we…

    Sarah Chapman

    When is the right time for brands to re-brand?

    Company growth is driven by an organisation’s ability to adapt, but transformation can be a risky business. From Apple to Old Spice to…

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