b'Increase Sales Increase SalesIncrease SalesEffective business development iscentral to all marketing activitywhich is why we place it at the heart of what we do.24 25Working with senior management, we create a business development plan with central focus on maintaining strong customer relationships and expanding your client base.We work with you to identify your ideal buyer personas, determining their needs and how you are positioned to meet them, this customer insight provide us with opportunities to generate leads for your business and optimise the engagement with your target market.We review and recommend database systems and can populate these to enrich your network of contacts. We advise on new business pitches, presentations and client management programmes including bid documents and tender documents.'