Relationship Management 34 Relationship Management Customer research and feedback We can help you find out what your customers value most about your service through process management and analysis of feedback. We can assist you in gaining a full appraisal of your performance during and after a project with structured ‘lessons learned’ data. We can also devise strategies to optimise the various key touch-points with your organisation, so customers become loyal advocates for your brand. Event management These days, amid all the online interactions, it can be easy to forget that face to face interactions are still a valuable way to forge important relationships. We research, collate, cost and organise business events to provide opportunities for you to meet your customers, from focused breakfast seminars, exclusive dinners, continuing professional development seminars to full conferences. We also keep up to speed with all the main conferences, networking events and clubs in the sector to ensure we have it all covered for our clients, and to ensure you’re attending the right event at the right time. Any event that allows you to meet your customers and prospects in a social setting can provide great benefit for building those significant relationships. The key to getting these benefits is to create an experience that attendees want to participate in and creating a valuable and compelling event isn’t an easy task. Luckily, we have the experience to organise any event on your behalf. Awards As part of your ongoing relationship with the marketplace both internal and external, we research, review, analyse and target specific awards to promote and position your business. Whilst winning is not guaranteed, award entry can build profile, brand awareness and promote your success. We understand that your customers are valuable to your ongoing business success, so effective customer relationship management is critical. Define Flexibility 35 Define Flexibility Every client will have their own unique set of circumstances - be it their target market, their stage in the business cycle or the assets which they have available to devote to marketing. The nature of our engagement depends solely on you. As an outsourced team, we are able to advise on an appropriate retainer that gives you both the momentum you need to maximise opportunity and the flexibility required that ensures it’s affordability. We are happy to work on either a project basis or a retained contract. Ideally, we get to know you as a customer and develop a long-term relationship where we become your outsourced sales and marketing team. But we are also happy to offer help on ad hoc projects if this is required. We are confident that any investment is earned back through increased revenue. We recognise that a ‘one-size fits all’ approach doesn’t work when it comes to marketing.