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  • Kate Paton

    Why marketing strategies are essential for construction companies

    In the construction industry, the significance of marketing is severely overlooked. Most companies see marketing as just a sales promotion and do not…

    Hannah Shepherd

    Why you need a PR crisis managment plan

    No matter how stringent you are on site, accidents can still happen. But how prepared are you to deal with a crisis? Sure,…

    Majority of B2B Marketers Utilise Programmatic Advertising

    Digital advertising has enabled B2B marketers to reach new audiences, but the sheer scope of the online world could make this incredibly time-consuming.…

    Hannah Shepherd

    Live events increasingly important to B2B marketers

    Digital marketing has brought plenty of benefits, providing businesses with more opportunities to engage with their customers and reach a wider audience. But…

    Sarah Chapman

    Make sales and marketing alignment a priority

    According to research by Hubspot, misalignment between marketing and sales costs a staggering $1 trillion a year, as a result of decreased sales…

    Sarah Chapman
    Sarah Chapman

    How is AI transforming B2B marketing?

    All B2B marketers want to improve the effectiveness of their campaigns, improve their targeting and help grow their business. But could AI help…

    Sarah Chapman

    Does your business understand the importance of marketing?

    Marketing enables businesses to develop and enhance relationships with clients, directly impacting profitability and sales. But does your company understand and value the…

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