“Copywriting is using words to persuade people to take some kind of action, such as clicking on an ad or purchasing a product. For this reason, it’s one of the most important aspects of marketing. It’s also why professional copywriters are the highest-paid writers on the planet.” – John McIntyre, The Autoresponder Guy.
Copywriting is more than just words strung together to show the audience what your company is about. The objective of copywriting is to sell something. People should be able to buy a product or service from the corporation you represent based on your writing. Good copywriting positively affects the consumer’s perception of your brand which impacts their purchasing behaviour. It enhances your company’s brand message which strengthens the overall brand image.
Our team of talented copywriters are highly skilled at crafting distinct brand stories for existing and prospective pioneering brands and deliver the utmost results that meet the client’s goals. We at Chapman Consulting are proud to deliver the following types of copywriting to our clients: