Chapman Consulting digital design experience embraces all of the following, which can be highly effective methods of communicating with your audience.
Display Ads are a type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about your service or product. There are many ad formats. These ads can be static with an image or animated (gifs) with multiple images, video, or changing text. Banner ads are a common form of display ads that are frequently used for awareness campaigns.
Digital Billboards are state-of-the-art digital poster sites. They enable advertisers to show pixel-sharp images to massive audiences and to deliver different messages at different times of the day or week. You can change the artwork in real-time depending on factors such as time and weather to increase consumer recognition and engagement.
Having an email signature is like handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. Email signatures can be an extremely valuable tool and very simple to implement. They allow businesses to:
- Create a cohesive image displayed throughout your company shows that your business is well established.
- Increase brand recognition – a signature is the perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company. By creating a cohesive email signature for each employee on your team, you create brand recognition in every person to whom your employees send emails.
- Incorporate links to your social media platforms and your website, sometimes incorporating banner to promote a specific offer or significant event, like winning an award or a milestone business date