Maximise Marketing

Marketing is a cyclical process, and it’s continually evolving.

This is why, for our customers, we regularly review and fine tune each aspect of the mix to ensure optimum effectiveness. We aim to increase sales, generate new business for you and to increase your brand awareness across the areas in which we work.

At Chapman Consulting we like to question things and peel away the layers of your organisation so we can get to the bottom of what you offer. The look and design of your marketing is important, but the research and planning should come first.

Through a combination of workshops, meetings and audits, we work with you and your business to embed an ethos where marketing is not a singular event, but a process with a start, a middle and no end. We will not only advise you on what to say, to who and when, but we will be able to deliver what’s needed.

Often, clients come to us for executive-level support for either creating and building a brand or for refreshing and evolving an existing one. In each scenario, brand management plays a crucial role.

Brand Building

You create a personality and make a promise when you build a brand and we can make sure everything ties together and expresses the unique truth of what you offer.

We also provide valuable insight on factors such as the most emotionally compelling colour schemes for logos and other collateral to maximise profit potential.

Brand Development

Brand development, whatever route you take, often involves making some bold decisions. Do you stay with what you know? Do you push the boundaries? How about the middle ground?

Our combination of board-level branding expertise and creative insight gives you exactly what you need to take those crucial next steps with confidence.

Brand Management

All that brand-building hard work needs support and maintenance. We can help you to stay on-message with robust architecture, creative toolkits, tone of voice guidelines and more.

The process allows us to:

  • Accurately and objectively determine your current offering, its strengths and its weaknesses
  • Gain insight on how your business is perceived, both by clients and competitors
  • Assess levels of customer satisfaction
  • Identify and evaluate new markets as well as key competitors, both in existing and new markets
  • Measure the outcomes and success of marketing initiatives
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