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  • Sarah Chapman

    Make sales and marketing alignment a priority

    22nd February 2018

    According to research by Hubspot, misalignment between marketing and sales costs a staggering $1 trillion a year, as a result of decreased sales…

    Sarah Chapman

    How is AI transforming B2B marketing?

    21st February 2018

    All B2B marketers want to improve the effectiveness of their campaigns, improve their targeting and help grow their business. But could AI help…

    Give your career a boost in 2018 with training and development

    21st February 2018

    Fresh into the new year, did you manage to achieve all you set out to in 2018 or are there areas you’d like…

    Sarah Chapman

    Does your business understand the importance of marketing?

    19th February 2018

    Marketing enables businesses to develop and enhance relationships with clients, directly impacting profitability and sales. But does your company understand and value the…

    Sarah Chapman

    The role design plays in creating a strong brand

    13th December 2017

    The term “brand” has to be one of the most-used words in the marketing world. But what do we actually mean when we…

    Sarah Chapman
    Sarah Chapman

    When is the right time for brands to re-brand?

    16th November 2017

    Company growth is driven by an organisation’s ability to adapt, but transformation can be a risky business. From Apple to Old Spice to…

    Sarah Chapman

    Should your ‘digital first’ marketing approach be keeping you up at night?

    31st October 2017

    Are the ghosts from advertising past back to haunt marketers today? It might be nearly 100 years since John Wanamaker said “half the…

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