Our member spotlight this week is on Sarah Chapman of Chapman Consulting. Sarah has kindly offered up to ten 10-minute free marketing clinics…
Fresh into the new year, did you manage to achieve all you set out to in 2018 or are there areas you’d like…
Marketing enables businesses to develop and enhance relationships with clients, directly impacting profitability and sales. But does your company understand and value the…
The term “brand” has to be one of the most-used words in the marketing world. But what do we actually mean when we…
Company growth is driven by an organisation’s ability to adapt, but transformation can be a risky business. From Apple to Old Spice to…
Are the ghosts from advertising past back to haunt marketers today? It might be nearly 100 years since John Wanamaker said “half the…
Customer Relationship Management (CRM) systems help businesses improve customer data management and relationships. However, it seems that sales teams are failing to enter…
We all know that branding is the key to any company, whether it sells coffee, industrial parts or clothing. No matter what you…
Dipping your toe into the corporate networking scene can be an exciting and daunting experience. The lure of what can often include complimentary…
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