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  • Sarah Chapman

    Does your business understand the importance of marketing?

    Marketing enables businesses to develop and enhance relationships with clients, directly impacting profitability and sales. But does your company understand and value the…

    Sarah Chapman

    The role design plays in creating a strong brand

    The term “brand” has to be one of the most-used words in the marketing world. But what do we actually mean when we…

    When is the right time for brands to re-brand?

    Company growth is driven by an organisation’s ability to adapt, but transformation can be a risky business. From Apple to Old Spice to…

    Sarah Chapman

    Should your ‘digital first’ marketing approach be keeping you up at night?

    Are the ghosts from advertising past back to haunt marketers today? It might be nearly 100 years since John Wanamaker said “half the…

    Sarah Chapman

    How an automated CRM can help you become more client-centric

    Customer Relationship Management (CRM) systems help businesses improve customer data management and relationships. However, it seems that sales teams are failing to enter…

    Hannah Shepherd
    Sarah Chapman

    Strengthen your brand, and strengthen your business

    We all know that branding is the key to any company, whether it sells coffee, industrial parts or clothing. No matter what you…

    Hannah Shepherd

    Networking for newcomers

    Dipping your toe into the corporate networking scene can be an exciting and daunting experience. The lure of what can often include complimentary…

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