BREATHE Executive Coaching, founded by Bev Williams, was established to give leaders – particularly women navigating pivotal career transitions, the space to pause, reflect, and unlock their potential. Bev’s practice draws on research into career stages, particularly the “reinventive contribution” phase, in which experienced professionals increasingly channel their energy into fostering growth in others.
The challenge was to translate this philosophy into a brand identity system that captured the depth of her mission while standing out in the competitive coaching landscape.
Project
Logo Development and New Corporate Website
Client
BREATHE...
Services
- Ongoing Maintenance & Support, Website Development
Sector
Coaching & Consulting
The Challenge
BREATHE needed a brand that would:
• Embody calm, clarity, and expansion the essence of “breathing space.”
• Speak directly to ambitious leaders and executives seeking growth.
• Provide coherence across physical and digital touch points, from business cards to LinkedIn.
This wasn’t about creating a logo, it was about creating a visual manifesto for transformation.
The Essence
The identity goes beyond design to act as a manifesto for transformation. Each element of the brand captures the meticulous, yet dynamic process of growth that defines BREATHE:
- Intentional Journey: Speaking to leaders who understand that progress comes through clarity and discipline, not chance.
- The Segmented Orb: A vibrant orange form radiating outward, each segment representing a distinct phase of the coaching continuum.
- Outward Movement: Signifying expansion, blossoming potential, and the continuous cycle of learning.
- The ‘Breathe…’ Ellipsis: Its final dot transformed into an inverted comma, a subtle yet powerful symbol of dialogue, listening, and the transformative conversations at the heart of coaching.
This visual language ensures the brand is not only distinctive, but also meaningful and aligned with Bev’s philosophy.
Brand Touchpoints
The Outcome
BREATHE Executive Coaching now presents itself with confidence and cohesion.
The brand identity reflects the alchemy of growth and serves as a strategic foundation for Bev’s coaching practice.
Bev’s own feedback highlights the success of the transformation:
“I absolutely love my new branding and website. The designs captured exactly what I wanted – professional, vibrant, and true to who I am. The attention to detail has been incredible, and I’ve had so many compliments already. I couldn’t be happier.”
– Bev Williams, Founder, BREATHE Executive Coaching
The Impact
Conclusion
BREATHE Executive Coaching is more than a practice – it is now a brand with depth, clarity, and meaning. By integrating Bev’s philosophy with a visual narrative of transformation, the identity captures the essence of what BREATHE offers: intentional growth, expansive potential, and the empowerment of leaders through dialogue and reflection.