Daizun Investments at MIPIM 24
The Project
Following their Strategic Business Development Review (SBDR), Daizun Investments enlisted our services to create a comprehensive media pack for their participation at the prestigious MIPIM event in Cannes.
Project
Event Co-ordination
Client
Daizun Investments
Sector
- Financial Services
Services
- Event Coordination, Copywriting, Graphic Design, Social Media
The Task
Our objective was to develop a ‘landing pack’ that not only highlighted Daizun Investments’ achievements but also engaged their target audience, showcased their expertise, and enhanced their overall digital presence. The pack included:
- Press release
- Three social media posts
- An email signature
- A promotional video
- An investor brochure
- A business card
Chapman Consulting also upgraded Daizun Investment’s website in preparation for the event by:
- Speeding up the website
- Optimising SEO
- Stripping back unnecessary plugins and rebuilding the site for improved functionality
- Adding news pages and optimising existing articles
Additionally, we were tasked with designing a concise, impactful one-page investor brochure. This brochure was to be sent as a follow-up to prospects met at MIPIM, as well as close friends and business associates, to inform them about Daizun Investments’ offerings. Given the audience’s time constraints, we recommended using graphics and infographics for maximum impact. We commenced the project immediately and delivered the final product by the end of the day.
The investment brochure featured:
- Performance charts and infographics
- A succinct overview of 4-5 investments
- Emphasis on secure investment strategy, innovative default approach, and consistent returns of 8-9%
- Performance statistics with appropriate caveats and disclaimers
Chapman Consulting also designed a concertina business card showcasing key projects funded by Daizun Investments to be handed out at the event. We sent a physical sample and a digital draft for review, with a 3-day turnaround time for printing once finalised.
Daizun Mipim Announcement
The Result
Our initiatives significantly bolstered Daizun Investments’ digital footprint. The compelling visual content and strategic engagement enabled them to connect with their target audience, demonstrate their expertise, and gain valuable recognition at Cannes.
By effectively addressing these tasks, Daizun Investments made a substantial impact at MIPIM, boosting their professional network and growth opportunities. Attending MIPIM facilitated efficient networking with key industry contacts and provided valuable insights from major lenders.