WhoshouldIsee Tracks

The Opportunity

Every year the Design Centre, Chelsea Harbour, hosts Focus. This celebration of the new season is a remarkable source of inspiration, knowledge and expertise for both trade and design-lovers alike. This year’s Focus/22  was an unmissable show where connections were created and ideas shared.

Franchi used this opportunity to launch the Elmes Artware collection, a Japanese-inspired line of exquisite ironmongery.

Chapman Consulting was requested to assist with the coordination of the Focus/22 event hosted at Studio Franchi.

Client

Franchi

Location

London

Services

Sector

The Challenge

The event planning began with the subdividing of tasks into pre and post event deliverables.

Our pre-event deliverables included, building interest for the showcase, creating a stunning space to display the products within and laying out a social media plan that would run from the month leading up to the event and then conclude the week preceding the event.

Our post-event deliverables entailed, ongoing business development follow ups utilising any leads obtained during the week of the  showcase, post report analysis to assess the success of the event and finally content creation for social media to celebrate and reflect on the event.

The team was tasked with delivering all of this on just two months notice, which meant we had to work in a time efficient manner while ensuring we didn’t compromise the quality of what we produced. 

The Outcome

We co-ordinated with multiple different suppliers to create the perfect design for the venue and our team ensured that all visuals and materials we incorporated, created a cohesive image that blended together seamlessly. Our social media team created a clear and concise plan that succeeded in garnering attention from not only existing clients but also attracting potential clients, which was reflected within the analytics during the month. 

Our pre-event PR seen us obtain features on two leading pages for UK interior and property design, those being ‘Design Centre’ and ‘The House Directory’. In the weeks following the event, our head of business development obtained multiple client meetings, all from connections made during the Elmes launch.

The success of the event has enabled Franchi to expand their clientele base, as well highlight their commitment to showcasing their partners and clients in a positive manner.

Percentage Increase in Social Media analytics

Unique visitors
0 %
Post impressions
0 %
New followers
0 %
"Thank you, the event went well and I received a lot of positive feedback! We would be grateful if you could continue to promote our brand in this way."
Ippei Tanaka
Union Corporaton
Ippei Head Shot

Services Provided

Marketing

  • Social Media Strategy & Ongoing Support
  • Email Marketing Campaign Delivery
  • Event Space Coordination
  • International Representative Coordination
  • Branding

Business Development

  • Ongoing business development support
  • Pre-event liaison with key clients
  • Post-event lead generation
  • Follow up calls to all attendees
  • CRM support and optimisation

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