WhoshouldIsee Tracks

Security E-Flyer

The Opportunity

Franchi has developed into London’s premier provider of locksmith products and services. Operating from several locations outlets across London, they offer a complete range of locksmith services, whilst their team of fully vetted mobile locksmiths provide a solid level of service.

Franchi commissioned Chapman Consulting to make them their first piece of email marketing for Franchi’s Security domain. Email marketing is one of the best ways to reach and engage with your audience, and they wanted to utilise this to highlight Franchi’s various security offerings.


Email marketing





The Challenge

The heart of this project was the creation and delivery of an e-flyer campaign to be sent to a list of relevant security contacts. The key objectives were highlighting Franchi’s various security offerings to increase brand awareness, engage with the Franchi database, and ultimately generate new business prospects.

We focused on the brand messaging used, portraying Franchi as offering a bespoke service and therefore elevating them as experts in their field.

The Outcome

The design and copy were successful in delivering the message. Based on unique opens, this was well above the average and there was good interaction from the audience. The campaign started the momentum for Franchi Security in terms of brand awareness and brand loyalty.

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