Daizun Investments: Sandbanks 2024
The Project
Following on from our recommendations as part of the SBDR, where we highlighted the need for strategic PR coverage, for our latest client, Daizun Investments, we researched and recommended the ‘Life’ magazine organisation.
Renowned for its aspirational content, Sandbanks Life Magazine serves as the ideal platform for high-profile businesses looking to reach high net worth individuals. Blending property highlights, local events, and lifestyle stories, the magazine enhances the lives of its affluent readers across its distribution.
Chapman Consulting leveraged this esteemed publication to spotlight Daizun Investments. The focus was on highlighting the company’s unique heritage and business acumen, showcasing Daizun Investments’ rich family history and innovative business approaches, thereby elevating its brand image and resonating with the local audience.
Liaising closely with the magazine, we secured a 4-page editorial feature, and the front cover, positioning our client as the leading bridging and development finance organisation on the South Coast region.
Project
PR Coverage
Client
Daizun Investments
Services
- PR/Editorial
Sector
- Financial Services
The Task
Visual Storytelling:
Photography: Organised professional photography sessions, ensuring a luxurious visual presentation. Liaison with the Ned for a photo shoot, and photographer for London and South Coast imagery.
Photo Selection: Carefully selected images that complemented the article and enhanced its visual appeal.
Content Creation:
Article Writing and Sub-editing: Crafted a detailed article highlighting Daizun Investments’ unique family heritage including the pioneering work of the Founder’ grandfather, Dennis Gladwell, the inventor of BACS.
Collaboration and Coordination:
Liaison with Sandbanks Life: Collaborated closely with the editorial team to ensure seamless content integration and adherence to publication standards, reviewing many times the editorial to ensure it conveyed accurately the high level service of our client, and that the article looked as good as possible including liaison with the graphic design team at the publication.
The Result
Chapman Consulting’s strategic approach and meticulous execution led to a successful and faultless feature in Sandbanks Life Magazine. By integrating Daizun Investments’ rich family history into a luxurious visual and narrative presentation, the project significantly boosted the company’s brand image and engagement with the local community. This article illustrates the power of combining rich historical content with modern business insights to create a feature that resonates with readers and strengthens brand identity.