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Strategic Business
Development Review (SBDR)

The Background

Designer Group is an international provider of mechanical and electrical services for the construction industry combined with sustainable energy and industrial solutions. The Group employs 1,250 professionals and works on projects throughout Africa, the UK and Europe including Ireland, where the business originates from. 

Chapman Consulting was appointed by Designer Group in 2017 to conduct a Strategic Business Development Review (SBDR) as the precursor to establishing a robust and sustainable strategy for growth.




Designer Group



M&E Commercial, Industrial, Data Centres & Energy

The Analysis

Extensive analysis carried out by Chapman Consulting as part of the SBDR identified the need for several key strategic projects. Central to these were development of corporate identity and how this was conveyed internally and externally. In addition to a brand refresh, clearer, more compelling vision and mission statements, and core values were required. 

This would help to align and connect the board’s and the teams’ performance goals, and customer perception. These were developed through a series of in-person workshops involving key directors and members of the teams and eventually rolled out through internal and external communications, including the development of value iconography and implementation plans.

The Result

Client feedback following the successful delivery of the SBDR was excellent and led to a two-year retainer working on multiple projects and ongoing support requirements identified in the SBDR.  

In addition to the corporate identity work, this included an extensive redesign and build of the corporate website, the production of various corporate collateral, a new approach to bid & tender production/presentation, on-site signage, social media analysis and transforming the company’s internal communications. Case studies for some of these projects can be found below.   

With our support, Designer Group has continued to grow and successfully diversified, including entry into the rapidly emerging Data Centre market.  

Increase in turnover since
Chapman Consulting involvement
£ 0 m
New LinkedIn
“I have to say I was very impressed with them. I can see that there really will be a huge improvement on what we are producing already. Well done on the hard work you have put into getting these in place.”
Mick Stone
Group CEO

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