Las Vegas Trade Show
The Opportunity
Embarking on a collaboration with Twinscape, a renowned company famed for its fusion of technology and aesthetics in pool products, we undertook the task of designing two brochures and a microsite in preparation for their participation in a Las Vegas trade show. Additionally, we were entrusted with crafting a booth design and an advert for the event.
Project
Brand Development
Client
Twinscape
Services
- Event Management
Sector
- Luxury commercial products
The Challenge
Our endeavour encompassed the creation of two brochures, Dreamline and Streamline, each aiming to spotlight luxury and innovation. It involved delivering both digital and print-ready versions tailored for the event, seamlessly integrating technical details into the brochures, and developing a user-friendly microsite.
Specifically, the Dreamline brochure, spanning 16 pages, served to present the Dreamline product range through compelling case studies, spotlighting real-world applications and successes.
Our creative mission was to merge provided visuals and product details into visually captivating brochures aligned with the Twinscape brand, ensuring clarity and persuasiveness of the content.
The microsite development project included transforming an existing PowerPoint into a user-friendly interface, ensuring compatibility across devices, and integrating multimedia elements for enhanced engagement. Furthermore, enabling email campaigns and monitoring click-through rates were pivotal aspects of the microsite’s development process.
Additionally, Chapman Consulting undertook the design of an advert to be utilised in press releases and the trade show booth.
Throughout the project lifecycle, collaboration, and communication with the Twinscape team remained paramount to ensure alignment with expectations. Feedback loops were seamlessly integrated to facilitate revisions and adjustments as required.
The Outcome
The culmination of our efforts yielded impactful marketing materials that effectively showcased Twinscape’s cutting-edge products. By seamlessly blending creative design with compelling content and technical finesse, the brochures and microsite significantly amplified Twinscape’s brand visibility at the Las Vegas event. They not only attracted potential customers but also fortified Twinscape’s market presence, cementing their reputation as industry innovators.
