Social Media: Your Sales Promotion Tool for 2022

Turn your customers into brand ambassadors

Aside from influencers, you can also use real people to promote your products. In order to have a successful social media presence, people need to be talking and sharing about you.

Use your most passionate customers to review their experiences and promote your products in exchange for freebies or discounts. This will generate word of mouth marketing to their friends and families.

You could even use a referral brand ambassador program, where you give your loyal customers special referral codes and reward them with discounts whenever someone uses their referral code to purchase an item.

Use interactive posts to educate and entice your customers

Remember to create valuable content that doesn’t always hardsell your product, but educates and engages customers instead.

Unlike typical marketing efforts, social media marketing is totally different. Your followers need to see new entertaining content regularly.

If you think about it, people are mostly on social media during their free time, so they want to see posts that are entertaining instead of posts that are pushy and forces you to buy something.

If the posts are too “advertise-y”, people will scroll past it quickly. So you need to find a good balance between promoting your products and making content engaging.

Here are a few ways to do this:

  • Create interactive content, such as contests or giveaways, causing people to comment
  •  Animated or cute photo/videos/GIFs
  • Post photos or videos inspired by real-life situations
  • Add in jokes/puns to create funny content
  •  Share photos of customers using or engaging with your products

Create Brand Specific Hashtags

Hashtags bring attention to your brand by letting you be discovered more easily.

It also can bring fans of your brand together as a community since they can find each other by browsing the hashtag.

Hashtags are an essential element of social media marketing.

But, you can take it to the next level by creating and using unique brand hashtags. They help people understand your posts, drive engagement, and increase your brand’s visibility.

Hashtags also are a key way to help people discover user-generated content related to a brand.

Stay Consistent with Your Posting Schedule

People are constantly on social media. That means you should be, too.


The lifetime of a social media post can vary from just minutes to hours. These lifetime numbers are when you will see the most engagement or when the post will disappear, as in the case of an Instagram story.

So how long do your posts live on the different platforms?

  • Instagram feed – 48 hours
  • Instagram stories – 24 hours
  • Facebook post – 5 hours
  • YouTube video – up to 30 days
  • TikTok: minutes – unless it goes viral
  • Twitter – 15-20 minutes
  • Pinterest Pin – 6/12 months

To get the most out of social media, you will want to generate fresh content to have something new for your audience.

However, you shouldn’t be posting all the time. This can bombard or annoy your audience.

Try out different posting frequencies and schedules to see what resonates best with your audience and stick with it.

Stick to Your Brand

We’ve said it several times already in this guide on how to increase sales with social media, but it needs to be said just one more time.

Stick to your brand.

For many people, your social media accounts will be their first impression of your brand.

Once someone sees your content, they will likely check out your profile to learn more about you. That means your profile, content, and message must give an accurate look at your brand.

If you stick to your brand, you will likely see more followers, more engagement, and more sales generated from social media.

But how do you set up your profile to best reflect your brand? They a few of the following tips:

  • Use a username that reflects your business
  • Include a company URL to a landing page
  • Use high-quality profile and cover photos
  • Make sure your content is visible to the public

These are also building blocks to fostering trust between you and potential customers. Having a full and professional-looking profile makes you look credible.

Also, remember that your social media pages should have a uniform look across all platforms. This way, people will recognize your brand, furthering their trust in you.

To see how Chapman Consulting can assist with your Social Media strategy, please contact us using the link below.

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